About the Author: Demi Clark

Owner of Girl Friday PR + Marketing + Design, Demi Knight Clark has used the last 12 years in business as a "platform for the Womens Initiative in racing." Long known in male-dominated industries, she graduated from Ohio University in 1999 from the esteemed Scripps School of Journalism with honors.

Launched into the crazy life of the Dulles Technology Corridor "dot-com boom" of early 2000, she helped launch three startup companies to the world via viral grassroots marketing, public relations and media placement. After a detour to Savannah College of Art & Design in Savannah, Georgia to chase her MFA in Interior Design, she started a career as marketing director for a regional SC/GA homebuilder (now K. Hovnanian Homes). Unafraid to be a "skirt on the jobsite," she continued to challenge the norms, rising to Director of Marketing & Interior Design at the world's largest homebuilder, D.R. Horton Homes in 2004.

After a successful 5-year career with the company, leading teams & projects plus launching 60+ communities for the homebuilder, Demi chose to venture out on her own in a "down economy." She started her own woman-focused/based PR firm, Girl Friday. In its infancy, she already has five major clients (and no free time!) - with her first major clients in the motorsports arena. Always challenging the "girl power" banner, she has two "chicks" of her own at home who fuel her fire - Maizie, 5, and Willa, 3. Demi makes her home in Fort Mill, South Carolina - a suburb of Charlotte, NC and the heart of motorsports. www.GirlFridayPR.com.